Startup Application: Business Canvas

Use Business Canvas to capture your core business model, strategy, and competitive landscape in a structured format.

Where to find this

In the right-hand stepper, select 4 — Business Canvas.

Figure 1 — Step 4: Business Canvas in the Startup Application

What you’ll complete

This step commonly includes structured fields such as:

  • Key Success Metrics
  • Unique Value Proposition
  • High Level Concept
  • Unfair Competitive Advantage
  • Sales & Distribution Channels
  • Target Market Customer Segmentation
  • Early Customer (Adopters) Strategy
  • Business Model
  • Pricing Model
  • Core Revenue Streams
  • 3–5 Year Goals
  • End Goal / Exit Strategy & Timing
  • Vision and mission fields (if surfaced here in your version)
  • Competitors list (with an Add Competitors action)

Steps

  1. Fill out each canvas section with concise, specific statements.
  2. Add competitors using Add Competitors (if applicable).
  3. Click Save changes.
  4. Click Next: Marketing Branding to continue.

Tips

  • Avoid buzzwords; focus on specifics (metrics, channels, segments, differentiation).
  • Keep competitor entries factual (name + website + short description).